Rev

Rev is a speech-to-text company that provides several services that include transcription, captions, and subtitles.

Project Overview | Content Quest

Rev's marketing team wanted to provide insight to our potential Media & Entertainment customers on how Rev's services could benefit them in a playful manner that would resonate.

We created a choose your own adventure interactive experience (mimicking old 8bit video games) to move Media & Entertainment prospects through different scenarios depending on whether or not they “choose” to use Rev for their captions and transcription needs. The experience raised awareness of Rev’s use cases, collected info about our prospects for further nurturing, and gave prospects the opportunity to use our products for free.

Personas

Business Goals

Target audience: Media & Entertainment Industry
Objective: To build awareness within the M&E industry that leads to SQLs.

The Problem

• Brand Awareness • Product Knowledge • Need to drive more Marketing Qualified Leads

The Process

We began our brainstorming by referencing the 4 different user personas that lived underneath the Media & Entertainment umbrella that our product markets had identified. The key thing we wanted to call out for our potential customers is how we know their pain points and give them direction on our product is the solution. Another factor we wanted to take into account is that in the M&E realm (like many others) they’re continually having their attention fought for, so we wanted to add a level of fun to our campaign that helps it to stand out amongst all the noise.

The Solution

We wanted to create an actual video game to go with the 4 “characters” we developed, but due to time and budget constraints, we went with Typeform. This allowed us the flexibility to fully flesh out the “Choose-your-own-adventure” style, making it easy to share, and also we were able to embed it into our site to be able to track who was using it.

The Outcome

The campaign was wildly successful and we beat almost every success metric. This helped to pave the way to allow us to spend more time getting to interview customers and showed the importance of personas.

Desired Results
• 1,500 submissions
• 270 new leads
• 125 NPCs
• 10 SQLs

Disclaimer: This work was done while I was an Art director, but because of the nature of the campaign, research, and the results we were able to gather, I wanted to showcase it as another way Design Thinking can be applied outside of the digital product space.